I was speaking with somebody recently about their Internet marketing, and he said something like, "But I don't want to get 10,000 visitors a month to our site. We just want a few clients every month, and we'll be happy".
Exactly! He was rejecting Internet marketing ideas because he thought they were all about numbers. But they're not - especially now. It's all about getting the right sort of people to visit your Web site. Who cares if you only get, say, 10 site visitors a week, provided they're the right visitors to do business with you!
This is why it's so important to be marketing in places other than Google. Google will get you the numbers, but it won't directly get you the site visitor who saw you mentioned in somebody else's newsletter. Or who heard you interviewed on somebody else's podcast. Or is a friend of a friend on Facebook. Or who had your tweet re-tweeted to them by somebody in their network. Or - best of all - who got an e-mail from a friend who recommended you.
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